I'd like to give a talk about FLOSS and the Average Jane and Joe. I want to convince "geeks" that they should make some efforts to welcome "normal people", because geeks need Average Jane or Joe to understand what the public really wants or needs. It's the only way to really open the Web! So, of course, I will explain what geeks can do to attract "normal people", in order to attract more into FLOSS community. To attend to this talk you only need your sense of humor :-)