The next billion people to come online will do so through their phone. If they don't have access to awesome mobile web content, their experience will be controlled by the app ecosystem of the phone they purchase.

Help them - and all your friends - by making sure that all the websites and apps you create are great mobile experiences. Increase your reach to mobile and make sure that everyone has access to your content by creating a discoverable, responsive, awesome mobile experience on the web.

Why? 1) All mobile users have access to the web. Not all mobile users will download an app, especially for things they do once or places they visit infrequently. 2) Web pages are more accessible through search. 3) All users, regardless of their platform, have access to mobile websites. 4) Nobody is censoring content, nor taking part of the profits, on the web. 5) Everyone can create mobile web content without needing third party approval. 6) Your mobile website can easily become an app for mobile platforms.