WordPress joined the fediverse more than 15 years ago and is still the underdog, but the potential is huge, after all, nearly 40% of the internet is powered by WordPress.

This talk is about how WordPress made its way into the fediverse (or the other way around), what the fediverse can learn from WordPress and the blogosphere, and how the fediverse can have a positive impact on WordPress.

WordPress doesn’t come from the same place as social platforms. Unlike platforms built purely for social interaction, WordPress is driven by a very different set of needs, priorities and expectations. I want to give a few insights into how running your own ActivityPub instance can feel as easy as installing a plugin (and why that’s only half of the truth). Plus, a short sneak peek into what we’re currently working on to make WordPress a full flavored, fully featured ActivityPub instance.