The Free and Open Source ecosystem has continued to evolve and adapt itself despite an ever-changing landscape that, paradoxically, seems to find pleasure in threatening its very own fabric.

And yet our resilience won't be able to sustain another direct hit, this time coming from the fact that Open Source lives at odds with the UX/UI Design Process.

Open Source, both as a social contract and as a practice, cannot afford not to fully own the strategic space that dictates how we connect with end users.

In this talk I will explain why this has become so crucial and why, while open-source developers are the most likely audience to suffer the most if this is not dealt with, they are also the most naturally equipped to lead a new design&code worldwide alliance.